Campbell Soup, the American Soup Maker: Will the Restructuring Pay-off?
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Code : COS0108
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Region : United States |
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Introduction: Campbell Soup Company (Campbell), a global manufacturer and marketer of convenience food products, was established in 1869. As of 2011, Campbell operated in five main product segments – U.S. Simple Meals; U.S. Beverages; Global Baking and Snacking; International Simple Meals and Beverages; and North America Foodservice segments. Apart from the US, Campbell products were offered in more than 165 countries including Australia, Canada, France, Germany, and Belgium. Its product portfolio included soups, sauces, breads and cookies, puff pastry products, vegetable juices, beverages, biscuits and crackers, broth and stock, and chicken among a wide array of other products. At the end of fiscal 2012 (August 2011 to July 2012), the company possessed 4,200 trademarks in various product categories. |
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